They were called tracts.
A tract is a little pamphlet that contains a gospel presentation. These were huge in the 20th century. We used to pass them out in school, at sporting events, in malls, or on the street – which is where most of them ended up. But we didn’t care. In the analog world, tracts were a cheap, easy way to share the good news.
Online sermons are the new tracts. They are a cheap, easy way your church members can share the gospel. And unlike paper tracts, online sermons are much more personal and effective.
Let’s say you are preaching a sermon about forgiveness. As Tanya is listening (either in person or online) the Lord brings her friend Amy to mind. Just last week Amy was telling Tanya about her struggles to forgive a person who hurt her.
So Tanya clicks on the church website, finds the sermon and shares it with Amy, along with this note:
Dear Amy, I thought of you as I heard this message from my pastor. Please take few minutes to watch it – I really feel like it could make a difference in your life.
Boom! Tanya is an evangelist. It took Tanya 2 minutes to share your Gospel message with a friend.
If this leads to a future conversation, Tanya will have a chance to disciple Amy, who may start coming to church.
Your message has made a disciple because it was shared.
Online sermons are so easy to share. Why aren’t more people sharing these digital tracts?