Knock-knock. Who’s NOT there?
Back in my parents’ day, door-to-door evangelism was an effective way to reach the neighbors. Christians would ring doorbells and invite folks to church. If nobody came to the door they’d leave flyers, tracts or New Testaments behind.
As recently as the 1990s I can remember going door to door passing out VHS copies of “The Jesus Film” to all who wanted one.
But door to door evangelism is going the way of VHS. And in the wake of the pandemic, even unstoppable door knockers like the Jehovah’s Witnesses are staying off the porch and taking their evangelism online.
Why? Because online is where the people are.
A survey taken before the pandemic found the average American spent 11.5 hours a day consuming various forms of electronic media. We spend just about every spare moment with our noses in our screens.
Online sermons can bypass the uncomfortable doorway encounter and place the Gospel right in front of the eyes and ears of people who need to know Christ. People who would never open their doors for a stranger will watch an online sermon.
But here’s the problem: most online sermons are ignored. Even big churches with prominent pastors have seen their online viewership plummet by up to 90% in the past two years.
So, how can pastors turn their sermons into effective evangelistic tools? They must make their messages easier to share.