You’ve seen thousands of them
Every time you watch TV, you see promos. They go something like this:
Deep voice announcer: Tonight…On Survivor Zimbabwe! A double-cross leaves the Aoki tribe in turmoil.
Brenda: They stole all our water!
Eric: This ends NOW! You are voted off the Island!
Announcer: Tonight on CBS. 8 Eastern. 9 Pacific
Fishing for viewers? Promos are bait.
TV stations are always fishing for viewers – and promos are their favorite bait. The purpose of a promo is to entice you to tune in to watch a particular show. They also raise awareness of the TV station or network, so you’ll be more inclined to watch all their programs.
Here’s a vintage :30 promo from WTTV, the CBS affiliate in Indianapolis. The promo aired back in 1993: